H&R Block
Year
2012/2021
Project Type
- 360
Deliverables
- Retail Packaging
- Retail-Specific Packaging
- Retail Displays
- Digital Design
- Display Ads
- Lead Designer
Block’s got your back.
H&R Block is one of the major players in the DIY tax software market. Fusion92’s partnership with H&R Block stretches back well over 17 years and focuses on helping them to market and sell the product through two primary channels: in-store retail and direct to consumer. HRB is by far the agency’s longest-tenured client–and one of the largest, to this day. As a lead designer on the account, I play an integral role by providing the team with subject matter expertise and by overseeing the creative process.
Year-over-year, we design, produce and fulfill all of H&R Block’s five core tax software products, and in-store displays that ship to retailers nationwide. Additionally, we produce a host of product renders, sales sheets, comparison charts, and other materials that H&R Block provides to its retail partners. I also design the browser-based retail software that allows to securely download, activate and install the software, plus any other ‘off-book’ or partnership campaigns.
What We Delivered
