H&R Block – DTC

Client

Year

Project Type

Deliverables

H&R Block is one of the major players in the DIY tax software market. Fusion92’s partnership with H&R Block stretches back well over 17 years and focuses on helping them to market and sell the product through two primary channels: in-store retail and direct to consumer. HRB is by far the agency’s longest-tenured client–and one of the largest, to this day. As a lead designer on the account, I play an integral role by providing the team with subject matter expertise and by overseeing the creative process.

Each year, we design, produce and send mailers to a database of millions of customers, segmented by past purchase behavior. Plus we design and develop the online store experience that the mailer drives to. By presenting these targeted customers with a convenient, personalized offer, we increase the likelihood they’ll purchase their tax software directly from H&R Block, instead of buying it from a competitor or retailer. Flawless execution, close partnership with the client, and agile collaboration between the agency teams have all contributed to the incredible success of this program.