KitchenAid
Year
2018-2025
Deliverables
- Teaser Landing Page
- Launch Landing Experience
- .com extensions
- Article Content
- Social Ideation
Team
- Lead: WoW Brand Team
- US Execution Lead by:
- CD: Chelsey Dever (Sharpe)
- ACD, Design: Agnes Skrabacz
- ACD, Copy: Melissa Redder
- Design: Brittany Keck
- Copy: Kristi Struck
Sparking an emotional connection to color.
Color has been at the heart of the KitchenAid brand’s success story since it first launched color products in 1955. The annual global Color of the Year is an opportunity to connect with our audience on an emotional level, inspire creativity and open up new possibilities. A new color is carefully selected based on relevant trends and featured on our Stand Mixer and Blender. This launch aims to establish the brand as a color leader further and convey brand meaning through social sentiment at a specific moment in time.
Over the past six years, Aisle Rocket has collaborated with the brand team (WoW) on various initiatives, including social posts, digital ads, a landing experience, .com extensions, and organic article content creation.
New York Fashion Week
The Hibiscus Collection
Kitchen meets couture. The brand collaborated with Creative Director and designer Marta Del Rio and a handpicked design team to create 12 Hibiscus and KitchenAid-inspired designs. These looks debuted at New York Fashion Week.
KitchenAid and Marta Del Rio bring a fusion of haute couture, color and product her team of hand-picked designers have brought Hibiscus to life in style to kick off New York Fashion Week—with an artful, innovative capsule collection.
Designed by Marta Del Rio (lead), Tia Adeola, Tara Babylon, Bach Mai, ManMadeSkins & Wiederhoeft in partnership with KitchenAid® brand.
NYFW Launch Activations
NYFW timing with our launch made for a perfect generation of media buzz from different networks–FLAUNT, Complex, New York Post, PAPER Magazine, etc. This initiative was led by their internal brand team (WoW), with support from cross agency teams to execute the launch.
What We Delivered
This logo mark is drawn with sophistication, elegance and distinction. This solution inspires veterinary professionals to feel freedom from the stresses of running a successful practice and positions Thrive as a people-first company.